Tag Archives: social proof

The Art of Thinking Clearly – imperfect evolution


I found Rolf Dobelli’s The Art of Thinking Clearly on my bookshelf and I’m not sure where it came from, but it’s a fascinating study of the human mind: specifically, the common thinking errors we make in everyday life. Ever ordered something rank and then forced the food down because you’ve spent good money on it? Then you’ve fallen victim to Sunk Cost Fallacy (after all, the money’s been spent either way). Ever taken credit for a success and then blamed a failure on external circumstances? Well, Rolf Dobelli is here to make you think again about doing these things.

The book has 99 fascinating entries, each only a few pages long, making this the ultimate dip-in read. Dobelli covers everything from Why We Prefer the Wrong Map to No Map At All (Availability Bias) to Why Evil Strikes Harder than Good (Loss Aversion). He invites us to ask ourselves all kinds of odd questions like Would You Wear Hitler’s Jumper? (If not, that’s probably Contagion Bias.) He explains How First Impressions Deceive, Why Those Who Wield Hammers See Only Nails, Why You Shouldn’t Read the News and Why You Have No Idea What You Are Overlooking. There’s so much pause for thought in this little book. With the help of maths (lots of it, but accessibly explained even for those like me who don’t really speak the language) Dobelli explores our species’ imperfect evolution. Like songbirds, who have unknowingly harboured cuckoos’ eggs in their nests for hundreds of thousands of years, we have had bred out of us only those things that really led, in the past, to something terrible. We have been able to get away with error-riddled behaviour and survived, and these errors have therefore survived with us. But many things that once served a purpose in the wild (following the crowd, for example) no longer make sense in a world where innovation pays dividends.

Another reason, Dobelli points out, that we carry on with our thinking errors is that we are wired to persuade others we are right – evolutionarily speaking, that has always been more important than actually being … well, right. And rational. There’s power in persuasion, especially for the purposes of passing on your genes to the next generation. But when it comes to everyday life, Rolf Dobelli makes a convincing case for trying to iron out those thinking errors that naturally plague us all. And he does it in a very entertaining and accessible way. Well worth a read.

Leave a comment

Filed under non fiction, Reviews